Little Square is one of the ON AIR spaces:  a Pop Up Retail Space for brands, online store, wholesaler to test the retail market with low risk and reasonable cost. 

Conveniently located a short walk from Central and Soho, this former 500 square foot printing shop now boasts clean all-white interiors, light and open, in a fun and hip neighbourhood. The quiet street allows for guests to safely spill out onto the street. 

Street level, featuring a glass facade, making it an ideal place for retail pop-up.


Back yard storage area, easy for prep work with bathroom, sink and back door access.

Functional interior with adjustable lighting and wall hanging system.

ON AIR new space - Ping On Lane is officially launched! Located at 1-3 Ping On Lane, on Hollywood Road (ally next to agnes b Gallery)

  • G/F - 900 sq ft
  • 1/F - 550 sq ft white interior + 300 sq ft terrace
  • Track Lighting
  • Kitchen Area
  • Up to 200 pax

If you’re testing a product or service in the market – you can find yourself looking at a hefty initial investment. Hong Kong retail and commercial spaces come at a premium with long-term commitment contracts and little guarantee of visibility to clients and foot traffic.

Pop-up shops like Little Square are spaces where you can test your business model and products, shift inventory or sale items and get your brand out there without being bound by a potentially heavy-handed lease. Rental is available from 1 day to months, depending on your requirements. 

We provide comprehensive PR services to clients, not only limited to pop shop clients! If you are looking for ways to create buzz for your brand, promote products, reaching out to key influencers and bloggers, organizing press events ...... We can help you!

Our creative and PR team can help both established brands and early-stage companies reach their business goals through strategic public relations:

Proactive, positive media outreach and engagement | Product launches and media review programs |

Media, Influencers, bloggers seeding | Digital and Marketing Campaigns | Creative Art Collaborations |

Collaboration with Artists?!

" Brand collaboration has become an increasingly popular way to supercharge innovation. Even the most successful companies have benefited from participating in a joint project or venture with another complementary brand, and consumers are increasingly more receptive to the collaborative approach. "

- Courtney Scharf,

Our team can select and line up the best artist for your projects. 

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The limited edition luxury men’s shoe brand, Cipher has announced their first pop-up event in Hong Kong.
Previously only available at a selection of the world’s finest multi-brand stores, Galleria- Seoul, Galeries Lafayette- Beijing, Double Standard – Japan, Beymen – Istanbul, Luisa Via Roma- Florence, Kith – NY & Online and Atrium- Miami, CIPHER is pleased to announce its Global Cities Pop-up Series, with the first kicking off in Hong Kong.

Little Square
21 Square Street
Sheung Wan, Hong Kong


Launch – 11th June 6-11pm
Open Dates - 11th-21st June 2015
VIP Shopping – 15th-16th June
RSVP: please RSVP to

CIPHER is the luxury sneaker brand for the global creative class. Seen worn by DRAKE and USHER during the London leg of their recent tours, CIPHER is making waves through their highly crafted limited edition collections.

Driven by British design and Tuscan manufacturing, CIPHER was launched by Matthew Arrowsmith and Gregg Murfin. The pair saw an opportunity for a luxury footwear brand that appeals to the elitist nature of today’s jet-set, seeking the finest in global artisan brands. In response, CIPHER is defined by its commitment to the understated but undeniable styling, and exquisite craftsmanship.

Available exclusively in 8 to 18 pairs only, per design per space, each is meticulously hand cut, requiring two full days to complete. Traditional Italian technique is executed in a single Tuscan factory, using only the finest materials. Get an insight into the unique production process by watching this video. Global Cities Pop-up Series

Held next month, CIPHER will present a limited edition, capsule collection at the intimate Little Square space in Sheung Wan. CIPHER Hong Kong will kick off the first event in the global cities series, before moving onto LOS ANGELES, followed by NEW YORK and closing in LONDON.

For private viewings, information or previews please contact


Previous  POP UP - 1st Nov to 14th Nov

tout à coup X Jimmy S.P.A. (幾米) Art Exhibition

為配合tout à coup 與台灣繪本大師 -- 幾米乘系列的推出, tout à coup由即日起至11月14日(星期五)假上環Little Square舉行tout à coup X幾米Art Exhibition,以幾米繪本 -- 「森林唱遊」為主題,展出最新tout à coup X 幾米秋冬聯乘系列及出多幅幾米手稿複本、大型壁畫等。會場更設即場郵寄服務,一共有五款會場限定的幾米明信片,供到場人士投進仿真大樹的郵筒內即場郵寄。除此以外,展覽場地同時免費提供花茶及精緻甜點讓各位享用,引領大家走進幾米筆下的奇幻異想國度!

 For any enquiries, please contact:

Samantha Wong , Karen Wong

852 6343 9903 , +852 6332 9497